Pine tree forest from above with a road going through in the middle

About us. was born from the need to create better road logistics. We realized that the current state of logistics has many pain points that cause inefficiencies for both transport companies as well as shippers who need transport services. Inefficiency in road transport also leads to unnecessary emissions.

We challenge the current state of logistic:

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The supply and demand of transport do not meet in real-time, thus the effectiveness of logistics suffers.
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Approximately 23% of road freight transport is running empty in Finland leading to 1% of all CO2 emissions.
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Contracts for transport are time-consuming for both parties to negotiate and rarely flexible.
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The current way of organizing logistics takes time away from the core business of shippers and carriers.
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The majority of Finnish carriers are small and only subcontract for larger carriers.
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Up to 1% of Finland’s total CO2 emissions could be avoided if empty kilometers were eliminated.

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The service is fair for all customers and reduces the use of middlemen as we directly connect shippers and carriers. The service is open to all shippers and carriers and free to join!
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Environmentally friendly is the only platform that has only carbon neutral transport. The platform also enables the optimization and planning of the fleet to reduce empty kilometers so that unnecessary CO2 emissions can be avoided.
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Smooth is built to be user-friendly, so it’s easy to list and book loads. We are constantly improving the platform based on customer feedback.
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We only accept reliable partners that fulfill the criteria of the platform. Our extensive network enables a high level of reliability and guarantees payments to carriers.
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Meet the team.

The company is operated by a team of nine, whose common goal is to create smarter logistics for freight transportation. The expertise of our team consists of business experience in the logistics industry and entrepreneurial experience as well as knowledge of platform economy, programming, marketing, and graphic design.

Heikki Paija

Founding Member
Chairman of the Board

Atte Sahla


Taneli Hukkanen


Ossi Ilmanen

Founding Member

Julianna Paija

Founding Member
Head of Design

Sara Pentikäinen

Founding Member
Head of Marketing

Markus Kaihola


Miikka Åsnabrygg


Juha Kollin

Board Member


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Advisory Board.

Our Advisory Board supports the operative team. The members of the Advisory Board have many decades worth of experience in e.g. strategic management, sales, product development, and start-up entrepreneurship.

Mikael Federley

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Tom Anderzén

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Ossi Marko

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Siltasaarenkatu 4, 00530 Helsinki
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© Finland Oy
Privacy Statement